Boycott Adidas is trending on Twitter, Why people are boycotting Adidas?

Recently Adidas has sparked a new controversy. They introduced swimwear for women but the model they used appears to be a man.

The month of June is celebrated as a pride month to celebrate lesbian, gay, bisexual, and transgender pride or LGBT pride. On this occasion, Adidas is probably promoting its product by acknowledging pride month.

Adidas has launched a new women’s swimwear range for the brands ‘Pride Collection’ featuring male models wearing sports bras and women’s swimsuits.

Here is a video advertising their new women’s collection 👙⬇️💬 pic.twitter.com/3tKgNbwDKP
— Oli London (@OliLondonTV) May 17, 2023

Recently, there are a lot of other news coming from the USA, regarding such types of incidents. Where biological man identifies himself as female and vice-versa. This post by ADIDAS is thus sparkled a new controversy in the internet and twitter.